What do you do when the thing you're really good at - your area of expertise - starts to fail you? Some people might freak out and start grasping at straws. However others might take it slow and steady, pulling in a second area of expertise that, while it may not be as strong, can help serve the same purpose. To illustrate this point, let's look at two grasshoppers. The other night as I was eating I saw two grasshoppers, let's call them Bill and Ted, on the balcony. Bill was steadily … [Read more...]

Hey, freelancers. I'm Rob. I'm a blogger, a consultant, and a coach. If you're a nerd like me, you've probably seen the movie The Matrix. If you haven't, go watch it. Now. We'll be here when you get back. In the world of the The Matrix, there are two types of humans--those born inside of the Matrix (like Neo) and those "natural" humans who are born in the real world (like Dozer). There's a fundamental difference between the way Neo and Dozer approach the world is that to Dozer, … [Read more...]

Following up on a post I did about the marketing mindset versus the Internet marketing mindset, marketing is about longevity while Internet marketing is about using psychological tactics to sell you something as if it's the one true answer. Let me put it to you straight - there is no one true answer. Having said that, there is a lot of value in the techniques that people teach you. These products, if you're willing to put forth the money to purchase them, can provide you with new tactics … [Read more...]

I've been working with Michelle Ward, the When I Grow Up Coach, for 4 months now. When she asked me after our two month mark if I was getting out of it what I wanted, I had a resounding yes. Check out my interview with Michelle. I had been very skeptical of hiring any type of coach to help me out. But the truth of the matter is that I can crawl so deep into my own head that I need a jack hammer to get out of it. Ever been there? How many times this week? And you want to talk about … [Read more...]