Having the correct message for the correct audience is extremely important and absolutely necessary when it comes to marketing. If you simply blanket people with robo-call like marketing, you're going to turn them off real quick, and at worst they'll go to the competition. So let's look at how to avoid that. And to do that, let me tell you a quick story. I'm a dog owner, and now I don't really like to use the term owner as I see my dog Lilo more as part of the family. She's been with us … [Read more...]

Are you ready to make some serious cash freelancing? I don't mean the kind of money that allows you to stop eating ramen noodles, I mean the kind of money that gives you more options. Options like taking a day off and waking up a little later in the morning if you want. Options like spending more time doing what you really love to do, rather than the work you have to trudge through like waste deep mud. Have you ever run into some sales person where you listen to this person and you're … [Read more...]

So the title is a bit misleading as Scott Scanlon of You Brand Inc. and I will be talking about how to kick today's economy in the ass and getting more business using some serious marketing and sales strategies. Over the past months, Scott and I have been fortunate to get advice from people like Chris Brogan, Jim Kukral, Johnny B. Truant, Harvey McKay, and Steven Schussler - advice we don't include in our blog posts or interviews, but can definitely help you improve your bottom line. So in … [Read more...]

Show Clients You Mean Business All freelancers and consultants face the challenge of proving their value in compelling business terms, but it’s particularly difficult for designers, production artists, writers, and other creative professionals because of the artistic, subjective nature of their work. The key to bridging this gap and translating your skills into freelance success is twofold: Approach every situation with a calculated, business-focused mentality and clearly spell out the … [Read more...]