How to Choose Hold Music That Suits Your Customers


Don’t you just hate it when you are put on hold when speaking to a business or a customer service representative? But with a good hold music playing in the background, however, you might feel less frustrated and enjoy your time waiting.

As a business owner, you may not be aware of your customer’s frustration. But you definitely would if the roles were reversed.

This emphasises the importance of good music for your business.

But a bigger question is whether or not a good Australian hold music can really help your business and clients. How can it bring value to all parties involved?

Being placed on hold is inevitable

Studies show that a huge number of business calls are placed on hold, 70% to be exact. And the average number of hours that a person spends being placed on hold for a year? 60. Yes, 60 hours. No wonder customers hate to be put on hold.

Australia, being one of the world’s largest mixed market economies, is a major financial and business services hub. Its economy is dominated by the services sector, from raw natural extraction to manufacturing.

If you think about the companies that you usually call for customer support, the service sector will be it. Think about how many times you’ve called your internet service provider or the telecom company in a month.

Then, think about how many times you were put on hold for every time you called.

How to Choose the Best Australian Hold Music

Know your target audience

The younger crowd listen to music from the Top 40, while the older ones prefer the classics. But a mix of young and old client base, however, is best served with Muzak, a generic and orchestral arrangement from any music genre.

A study conducted by a group of music psychologists revealed that Muzak retains the most callers the longest. See more 1800 ONHOLD

Choose complex music

This type of music engages a caller’s thinking processes, drawing their attention and occupying the mind of other things.

Include hold messages

A majority of callers like to hear messages when they are placed on hold, according to study. This gives business owners like you an opportunity to create brand awareness and market your products and services.

But it has to be the right message and delivered the right way.

The message must contain valuable information, worthy enough to interrupt hold music. It could be educational or entertaining facts.

But never an apology as this often comes across as disingenuous and impersonal.

It is also important that you update music regularly or according to the season. It should reflect the holidays or other special events. Shaking it up also keeps hold music from becoming stale.

How can on-hold music help a business?

While hold music is the least glamorous part of setting up a business, it can set the tone for inbound calls. Hold music in Australia that is pleasing to the ears will shorten their perception of wait times, help manage anxiety, and create brand awareness.

It will also keep customers on the line. Studies show that callers put on hold with nothing but silence feel lost and forgotten. But with music playing in the background, however, they are less likely to hang up.

A business will have more opportunity to address their concerns, creating a positive customer experience in the process.

Set Yourself Up For Continuous Productivity


You ever have a great idea for a blog post, forget to write it down, and then completely forget it? Ever do that same thing with to do items for clients?

Usually after this happens we end up beating ourselves up for not writing it down, which is one sure way to sap productivity. So how can we maintain our forward momentum, even while handling all the other things in our lives?

Let’s take a look.

The Lingering Effects of the 9-to-5 Mentality

A growing number of people are becoming freelancers right out of college. Some bypass college all together due to their mad skills. But many have some from the 9-to-5 corporate world after years of being told that the very linear path of School -> Work -> Retirement was the way to become “successful” in life. Experienced freelancers know this isn’t true, but that doesn’t mean that mentality can’t seep in nefariously.

Here’s what I mean.

Do you have set times in which you work? Once you go outside of those hours does work stop? Or do you flow from activity to activity regardless of type – business, personal, others?

If the former, you are limiting yourself and what you can do. It’s not your fault though, it’s a 9-to-5 mentality that is hard to get away from.

So how can we get out of it and be even more productive, without necessarily working more?

Here’s one idea.

Tools Of Productivity

Wherever I go I have two things with me: my iPhone and my sketch book. On my iPhone I have Evernote and Things installed. When your mind relaxes it starts connecting dots for you. So if I’m at dinner and have an idea for a blog post pop into my mind, I pull out the iPhone and make a voice note. If the thoughts continue to flow, I might quickly mind map out something in the sketch book. If something requires action I put a to do into Things.

Regardless, I get it out of my head and into written form. I then go back to doing whatever I was doing, such as having dinner.

When I get home I can sync up Things and Evernote with my Mac, and get to work.

Something that took a few minutes at dinner could end up as a new product or service, or at a minimum a better ad or blog post.

Having the tools at your disposal that help you to do a quick bit of work can be mean the difference between taking advantage of an opportunity, or watching it pass you by.